Charity

Modest! has always recognised the importance of charity to any brand portfolio. We connect talent and brands to form formidable partnerships, empowering them with fresh ideas to support the causes they hold most dear. Whether it’s a bespoke fundraising event, a CSR strategy or a PR campaign, we can help create that crucial positive impact.

We work with charity and fundraising specialists to ensure that every activity we plan, whether it’s to raise awareness, or money, is as successful for the brands involved & their audience as it is for the charity they are supporting.

Our own event, the Horan & Rose, was first launched in 2016 and has so far raised an incredible £2.6 million in aid of Cancer Research UK and The Black Heart Foundation. Uniting the worlds of music and sport, Niall Horan and Justin Rose, together with a long list of generous supporters, have been able to positively impact those who need it most through a phenomenal event encompassing an evening of music, entertainment and a day of golf. 

The 2021 event, held at The Grove in London, broke all previous records with £1.1million raised on a memorable night headlined by Grammy award nominated Lewis Capaldi. A whole host of VIP’s from the world of sport, music and beyond turned out to show their support for Cancer Research UK for Children & Young People and The Black Heart Foundation, supporting educational access, learning, aspiration and achievement for underprivileged children. 

Horan & Rose has demonstrated the impact both the entertainment and sporty industries can have on the charity sector. Together, we are proud to be making a difference.